How $25 changed a million futures and,
just maybe, the world.


There are millions of entrepreneurs around the world who could use a little capital boost. And we mean little! Just US $25 in many places is all it takes to turn a dream into a reality. So, when our client HP was looking for a way to give back, we helped them create “Matter to a Million”, a partnership with the KIVA Foundation.

The concept was simple. Give every HP Employee a $25 credit to donate to a deserving entrepreneur anywhere in the world through the KIVA Foundation. Make a huge impact. Change the lives of about 1 million people. And enjoy some nice good will for the brand.

  • Client

    HP PPS Latin America

  • Date

    May 2014

  • Location


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